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SALT presents

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The HOSTED HOME

a creative workshop



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WEDNESDAY 7TH & THURSDAY 8TH AUGUST 2019

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Learn everything you need to know about turning your home into a thriving creative business - from holiday rentals to location shoots and sell-out events. Lauren Charge from Salt at Shoal Bay and interiors expert Natalie Walton will share their collective wisdom on how your home can earn you serious money and be your best creative project yet.

Join us for a one-of-a-kind learning experience.

Ticket numbers are limited to ensure a personal experience.


What you’ll learn

  1. How to turn your vision into a marketing masterplan

  2. Smarter ways to work with suppliers

  3. When to spend and where to save

  4. How to brief your trades to get the best results

  5. Strategies to maximise your bookings from the beginning

  6. Why styling is your secret weapon

  7. Essentials for story-telling through photography  

  8. 5 ways to grow your social media audience without paying for advertising

  9. Harnessing a management team to give you freedom

  10. The inside scoop on how to have your home featured in magazines around the world.

  11. How to maximise your return on investment - Airbnb is just half the story!

INCLUDING

  • A behind-the-scenes tour of all three spaces at Salt at Shoal Bay

  • Morning tea or coffee delivered in your complimentary Robert Gordon reusable cup.

  • A sea-view sit-down lunch both days with local organic wine and refreshments

  • Complimentary dinner voucher for Shoal Bay Country Club, should you wish to wind down and recap with your fellow workshoppers on Wednesday evening.

  • FREE portrait photography session

  • Foundations to photography lesson

  • Essentials to styling lesson

  • Branding, marketing & social media workshop

  • Little black book of suppliers 

  • Supplier discounts and contacts

  • Course notes, worksheets and checklists

  • And much more!


ITINERARY

Over two days Lauren Charge & Natalie Walton will share all the intricate details of designing, renovating, styling, marketing and unleashing the full potential of your home. With guest speaker Teresa Brincat, the photographer behind the beautifully captured images of Salt at Shoal Bay.

 

DAY ONE
Wednesday 7th August
9am- 5pm


Salt Tour -
The workshop starts with a meet & greet. Receive your goodie bags over a hot tea and coffee while you chat and meet your fellow workshoppers, get to know everyone followed by an exclusive guided behind-the-scenes house tour of Salt and all three spaces.

Finding your Why - We’ll help you find your Why and gain a clear idea of your objectives and what you want to create. How to build a road map that works for you and your life.

Creating your vision board - Where many people can go wrong. Creating a stand-out project begins with distilling your vision based upon your “Why”. We’ll share tools to keep you focussed and show you how the vision board for Salt became the foundation for the success it enjoys today. 

Sourcing suppliers - How to balance budget and aesthetics. Plus, clever tips and tricks. We’ll also share our little black book of suppliers along with discounts for you to use.

Styling - How to become a visual storyteller. Learn the foundations of interior styling and the essential ingredients to creating viral-quality images, and experiences! All you need to know about editing and layering, scale and proportion, and how to see with a stylist’s eye.

 

DAY TWO
THURSDAY 8th August
9am- 5pm


Photography -
Learn the essential elements of creating beautiful imagery. Teresa Brincat, the photographer behind Salt, will share how to capture the story and soul of your home. How to compose and edit your images, as well the key settings you need to know. Plus, receive a complimentary portrait photography session.

Building your website - Save yourself time and money and learn how to use an easy-to-build drag-and-drop style site. How to create content that will build your business. And the essentials for effective mailing lists. Plus, we’ll share tools that will help you manage your property across all media to get more exposure.

Management + Maintenance - How to run a successful project from the back-end. What you need to prioritise, and what can wait. Resources to ensure a successful project. How to build in buffers and strategies against inevitable issues that can arise. Common problems and how to turn them to your advantage. Plus, what to outsource, and what to keep in-house.

Marketing + Social Media - Everything you need to know about social media, magazines and more. What and when to post. How to build an online community. The art of collaboration. Partnering with brands. Plus, why Pinterest and mailing lists are key drivers of sales and growth. How to gain followers through authentic storytelling and finding your audience. 


THE LOCATION

Salt at Shoal Bay, a modern beachside property nestled in the beautiful coastal region of Port Stephens the just 2.5 hours north of Sydney, has grown a social media audience of over 45,000 followers since opening its doors in March 2018. It launched to a staggering 53% occupancy in the first month, all on the back of social media marketing. Salt at Shoal Bay one year later reached 93% occupancy for the same month - an off-peak period. Now consistently heavily booked with enquiries for bookings 2 years in advance. We look forward to sharing the secrets to a successful hosted home.


SHARING
knowledge

“An investment in knowledge always pays the best interest.”
- Benjamin Franklin

This workshop provides the opportunity to learn in an intimate setting from our select team with invaluable industry knowledge and experience. You will also be able to connect with other attendees who are working on their own projects, who will have their own set of contacts and experiences. This is an opportunity to meet like-minded people and harness the power of collective knowledge. 


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Lauren Charge

Owner and designer of Salt at Shoal Bay, Lauren’s most recent project after designing, building and renovating 4 homes. With over 15 years experience in the design and advertising industry, she has enjoyed a successful career working at top advertising agency M&C Saatchi and leading design group Idea Works in Sydney with major clients including Westfield, Big W, Hyundai and more. She created Salt at Shoal Bay after returning to Newcastle to work at one of the region’s leading advertising agencies Out of the Square Media with clients including Perisher Ski Resort, Camera House and Hunter Tourism. Lauren is about to embark on a fifth renovation, putting the ideas from this workshop into action once again.


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Natalie Walton

Natalie Walton is a stylist, interior consultant and founder of Imprint House. She has worked for more than 10 years in the interiors industry, and was deputy editor at Real Living magazine for five years. She regularly contributes to leading Australian magazines, including Country Style, Inside Out, House & Garden, Home Beautiful as well as Marie Claire and Harper’s Bazaar and is the author of the best-selling book This is Home: The Art of Simple Living (Hardie Grant). Most recently she has launched a series of Online Styling Masterclasses, with hundreds of graduates from around the world.


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Teresa Brincat

Guest speaker Teresa Brincat, of Muse Photography, the photographer behind the images now running viral on social media. One key factor behind the success of Salt at Shoal Bay is her soulful photography. Teresa will demonstrate how to use a camera, and provide insights on how light and story-telling are the key to image-making. 


Is this WORKSHOP for me?

The Hosted Home Workshop is for anyone planning to design, renovate or style their home for profit… and we’re not just talking about accommodation and holiday rentals. Airbnb is just half the story. There are so many ways your home can be profitable. This workshop will outline the ones you need to know, specifically covering the secrets to success for the beautiful Salt at Shoal Bay. It’s a way to fast-track your knowledge on everything from building to bookings, and all the steps in-between. The workshop will provide you with a clear and simple-to-follow plan to help simplify the decision-making process. You will also receive the benefit of Lauren and Natalie’s years of practical experience and industry insights. Plus, they will share clever tips and tricks and mistakes to avoid, so you can benefit from significant time and cost savings on your project.


TICKETS

Join fellow design enthusiasts and property owners and be inspired in this intimate setting where we will fast track your journey to creating a profitable home. Investing in this workshop will save you time and money as we teach you valuable shortcuts, give you a behind-the-scenes look at the mistakes we’ve made and biggest lessons we’ve learned, plus you’ll hear Salt’s own management team with over 15 years experience in property management and gain valuable insight on marketing and magazine features from freelance journalist Natalie Walton.

Ticket numbers are limited to ensure a personal experience.

 

WORKSHOP ONLY TICKET:
$2550 per person (incl. GST)


INCLUDES:

  • Two-day workshop from 9am - 5pm each day

  • Course booklets 'Secrets of Salt', 'Essential Guide to Styling' and 'Foundations to Photography' in your personalised monogrammed leather folio cover.

  • Our little black book of suppliers. A shop-the-look reference guide for all three of Salt’s spaces, including discounts, vouchers and offers from our favourite suppliers.

  • Complimentary portrait session with Teresa from Muse Photography. Including 2x downloadable high resolution portraits for use in your business.

  • Morning coffee freshly delivered in your complimentary Robert Gordon keep cup.

  • Lunch, snacks, and refreshments over two days.

  • Complimentary dinner voucher for Shoal Bay Country Club, should you wish to wind down and recap with your fellow workshoppers on Wednesday evening.

WORKSHOP + ACCOMMODATION TICKET:
$2750 per person (incl. GST)


INCLUDES:

  • Two-day workshop from 9am - 5pm each day

  • Course booklets 'Secrets of Salt', 'Essential Guide to Styling' and 'Foundations to Photography' in your personalised monogrammed leather folio cover.

  • Our little black book of suppliers. A shop-the-look reference guide for all three of Salt’s spaces, including discounts, vouchers and offers from our favourite suppliers.

  • Complimentary portrait session with Teresa from Muse Photography. Including 2x downloadable high resolution portraits for use in your business.

  • Morning coffee freshly delivered in your complimentary Robert Gordon keep cup.

  • Lunch, snacks, and refreshments over two days.

  • Complimentary dinner voucher for Shoal Bay Country Club, should you wish to wind down and recap with your fellow workshoppers on Wednesday evening.

  • Accommodation at Salt at Shoal Bay Wednesday evening 7th August. (Check-in upon workshop completion from 5pm Wednesday 7th August. Check out 7.30am Thursday 8th August).

  • Complimentary breakfast at The Home Interior’s In-House Kitchen Cafe from 7.30am Thursday 8th August.


ACCOMMODATION TICKETS

Please note when purchasing a ticket with Accommodation, rooms are allocated by order of ticket purchase.
ie. The first ticket purchaser has the first opportunity at room selection.

Please see floor plans below for bedroom configuration.

Available rooms are as follows:
1x KING ROOM WITH ENSUITE (Salt One)
1x QUEEN ROOM WITH ENSUITE (Salt Two)
7x QUEEN ROOMS WITH SHARED BATHROOM (Salt One, Salt Two and Salt Three)
1x KING ROOM
OR SPLIT SINGLE ROOM WITH SHARED BATHROOM (Salt Three)

Please contact us directly via email hello@saltatshoalbay.com.au should you wish to share a room with a friend.

 
 

SALT ONE

SALT TWO

SALT THREE