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The SECRETS OF SALT Workshop

Imprint House presents an exclusive workshop on how to SUCCESSFULLY design, renovate and market your PROPERTY 

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“An investment in knowledge pays the best interest.”
- Benjamin Franklin

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SHARING THE SECRETS OF SALT

Late last year when Natalie Walton interviewed Lauren Charge co-owner and creator of ‘Salt at Shoal Bay’, for an article in that landed the cover of Inside Out Magazine, it quickly became apparent there was more to this ‘airbnb’ success story than meets the eye.

Following the success of her online styling masterclasses and interior styling workshops in the Yarramalong valley, Natalie is teaming up with Salt to bring you a comprehensive workshop on renovating, designing, styling your home for profit.

If you’re looking to create an investment property.

Salt at Shoal Bay has a fast growing organic following on social media of over and not a single cent has been spent on advertising.

At a time when growing an organic following on social media seems a thing of the past… this rapidly growing

This immaculately designed home is

The answer is that there’s more than one! Your home can earn you serious money, and even better - provide financial freedom to live the life you want. It’s not just possible, but it’s a property strategy that has exceeded the expectations of Salt at Shoal Bay founder Lauren Charge. Now she’s sharing all the secrets behind her success story at an exclusive Imprint House workshop at the luxury beachside accommodation property in Port Stephens, NSW. In conversation with interior stylist, designer and author, and Imprint House founder, Natalie Walton, Lauren will for the first time reveal her masterplan and how she applied skills learnt working in Australia’s top design and advertising agencies to capitalise on her home in innovative ways.

Salt at Shoal Bay has enquiries for bookings 2 years in advance.

Salt at Shoal Bay opened in March 2018 with a stagerring 53% occupancy, all on the back of social media marketing.

Salt at Shoal Bay one year later reached 83% occupancy for the same month - an off-peak period.


Is this for me?

The Innovative Home Workshop is for anyone planning to design, renovate or style their home for profit. It’s a way to fast-track your knowledge on everything from building to bookings, and all the steps in-between. The workshop will provide you with a clear and simple-to-follow plan to help simplify the decision-making process. You will also receive the benefit of Lauren and Natalie’s many years of practical experience and industry insights. Plus, they will share clever tips and tricks so you can benefit from significant time and cost savings on your project.


What you’ll learn

  1. How to turn your vision into a marketing masterplan

  2. Smarter ways to work with suppliers

  3. When to spend and where to save

  4. How to talk to tradies, and get the best results

  5. Strategies to maximise your bookings from the beginning

  6. Why styling is your secret weapon

  7. Essentials for story-telling through photography  

  8. 5 ways to grow your audience quickly (fyi: viral-quality images, instagram, influencers, giveaways, community)  

  9. Harnessing a management team to give you freedom.

  10. How to maximise your return on investment - AirBnB is just half the story!


PLUS

  • An insider’s tour of all the properties at Salt at Shoal Bay

  • Complimentary tea and coffee

  • A sea-view sit-down lunch

  • FREE portrait photography session

  • Foundations to photography lesson

  • Essentials to styling lesson

  • Branding workshop

  • Little black book of suppliers 

  • Supplier discounts

  • Course notes, worksheets and checklists

  • And much more!


The knowledge

The workshop provides the opportunity to learn in an intimate setting from our select team with invaluable industry knowledge and experience. You will also be able to connect with other attendees who are working on their own projects, and will have their own set of contacts and experiences. This is an opportunity to meet like-minded people and harness the power of collective knowledge. 


Lauren Charge

Salt at Shoal Bay is Lauren’s most recent project after designing, building and renovating 4 homes. She has enjoyed a successful career in the design and advertising industry, working at top advertising agency M&C Saatchi and leading design group Idea Works in Sydney with major clients including Westfield, Big W, Hyundai and more. Returning to Newcastle to work at one of the regions leading advertising agencies Out of the Square Media with clients including Perisher Ski Resort, Camera House and Hunter Tourism. She is about to embark on a fifth renovation, putting the ideas from this workshop into action once again.

“being from a Graphic Design and Advertising background, I’ve always really enjoyed the design process. Collaborating, getting together to bounce ideas around and evolve ideas as a group  


Natalie Walton

Natalie Walton is a stylist, interior consultant and founder of Imprint House. She has worked for more than 10 years in the interiors industry, regularly contributing to leading Australian magazines, including Country Style, Inside Out, House & Garden, Home Beautiful as well as Marie Claire and Harper’s Bazaar. Natalie was deputy editor at Real Living magazine for five years, and is the author of the best-selling book This is Home: The Art of Simple Living (Hardie Grant). Most recently she has launched a series of Online Styling Masterclasses, and hundreds of graduates from around 


Teresa Brincat

Guest speaker Teresa Brincat, of Muse Photography, the photographer behind the images now running viral on social media.

One key factor behind the success of Salt at Shoal Bay is the photography by Teresa Brincat of Muse Photography. She specialises in creating soulful images, and will demonstrate how to use a camera, and provide insights into how light and story-telling are the key to image-making. 


The value

The two-day workshop costs $2750 (including GST).

INCLUDES:

- Course booklet “Salt Secrets”
- Morning coffee in a complimentary Robert Gordan Keep Cup.
- Lunch, snacks, and drinks over two days.
- Complimentary portrait session with Teresa from Must Photography, including 2x downloadable high resolution portraits for use in your business.